In the middle of the current bitter debate over gay marriage, Microsoft launched an advertisement prominently and positively featuring a gay marriage and Nordstrom brought in rapper Macklemore to lead a gaywedding dance party. Might this lead some social liberals to buy more from these companies?
How about if a fried chicken chain took the opposite stance on gay marriage? Might social conservatives line up for more chicken? It sounds plausible.
Today, more than ever, companies are looking for powerful ways to connect with consumers. There may be no stronger way to connect with consumers than through controversial beliefs, morals, and politics. Such a connection can drive loyalty and free publicity. After Microsoft and Nordstrom released pro-gay marriage ads, many Facebook users took to praising the companies and posting the ads, thereby providing the companies with free advertising. (continued on the Huffington Post).